Working At Bluecore

Working At Bluecore Below is an article originally written by Tara Sussman at PowerToFly Partner Bluecore, and published on September 17, 2018. Go to Bluecores page on PowerToFly to see their open positions and learn more.At Bluecore, we put ur people front and center in everything we do. To better understand what makes our diverse team tick and really get to know the individuals that make up our people machine, we decided to find out why different Bluecorians are BlueToTheCore.Todays interview is with Kellye Snodgrass, a Product absatzwirtschaft Manager at Bluecore. Kellye first joined Bluecore in April 2017. She recently moved to Chicago from NYC. When shes leidlage busy launching products, she enjoys needle pointing and makes everything from belts to baby gifts.Tara Sussman Tell me about the path that led you to Bluecore.Kellye Snodgrass My first job out of college was in outside sales for an NYC startup that powers listing optimization software for restaurants. I fell in love wit h the marketing technology space and how it can simplify marketers daily workflows so they can spend more time on strategy. Then I joined another martech company that focuses specifically on the retail vertical. I met so many awesome people who work within the eCommerce ecosystem and knew Id found my niche. Upon a move to New York, I started researching emerging technology companies and had heard great things about Bluecore through my network, so I reached out about a position.TS What does your typical day at work look like?KS I feel lucky to work very cross-functionally. Every day I collaborate with so many wonderful people, including our amazing R&D team, that designs and creates our product, our customer-facing teams and even our customers. I spend half of my time brainstorming with others and the other half putting pen to paper. A big part of my role is working on our new product launches, where I gather input from various stakeholders and get to hear from the smartest people in our space. Once a new feature is built, I help make sure its fully integrated into our sales process, that our internal teams know the benefits and how to talk about it and last but not least that our customers know it existsTS What differentiates Bluecore from other high growth companies?KS Like other startups in a high growth stage, were bringing in a lot of new talent to help accelerate growth. I feel strongly that were unique in that were doing it right our new team members are not only talented, but they align with our unique values. The new people acclimate and mesh well with tenured employees, and because I work cross-functionally, I get to see it.TS Which Bluecore value do you fruchtwein represent?KS Learn from the past to build the future. As we discussed earlier, a lot of my time is dedicated to creating resources to properly position Bluecore in the market. I try to keep in mind that as we improve our offering with each produce release, some of my past work may not be a pplicable to where we are heading in the future. Examining what was done in the past and iterating is so critical for our growthTS How well do we walk the walk when we say we put product and customer first?KS We put our customers first by building for their needs, and not just the features that are requested, but the capabilities our customers do not yet know they need. We choose to focus our product development on the features that will drive the highest performance for our customers.TS If you could switch jobs with anyone, who would it be?KS Definitely the Data Insights team. What they do is so core to Bluecore they spend their days understanding the data we collect for our customers to help solve the biggest problems in retail. These range from how to reduce unsubscribes and how to turn a non-buyer into a buyer to how to turn a brick and mortar shopper into a multichannel shopper.TS What about Bluecore do you value the most?KS My team. Im part of a newly created Product Marketin g and Operations team thats filled with passionate and smart people who are great at what they do. We respect each other, would do anything for each other and work really well together.TS What are you most looking forward to accomplishing this year?KS Im very excited to continue working on features that help our customers personalize marketing campaigns at scale.TS What are you most proud of, either personally or professionally?KS Relationships. I have a lot of family and friends back home in Texas, and they do a lot to visit and support me in my life and work outside of Texas. I miss them I work hard to maintain those relationships in plus-rechnen to those Ive built at Bluecore.TS What keeps you at Bluecore?KS Avocadosjust kidding. Our product roadmap and the new features we are launching this year are going to make a huge positive impact on the day to day workflows of our marketers. I cant wait to have a role in those launches One of the biggest challenges in almo st all industries today is achieving gender parity. Gender diversity provides huge benefits in the workplace. pWhile some industries have made significant advancements in gender diversity, some industries lag further behind... and the construction industry is well-known for being in the latter category. If someone says, construction workers, youll likely picture a group of men in yellow hard hats analyzing an architects plans or laying bricks on top of a scaffold. And men at work signs only help to reinforce this image.pThis stereotype is rooted in reality. When was the last time you actually spotted a woman on a construction site? Or hired a female plumber or carpenter? Your answer is most likely never. In fact, the Bureau of Labor Statisticsreports that only 3.4% of the total of 8.3 mio construction employees are women.pBut the construction industry has a lot more to offer than steel-toed boots and hard hats, and it needs women to help advance the indus try in this era of rapid change. Here are 5 reasons why women joining the workforce or looking to make a pivot should consider a career in construction.h21. Fuel Innovation/h2pNot only is diversity the socially and morally right thing to do, but it is also actually an excellent business strategy. pResearch presented in the Harvard Business Reviewshows that diverse teams develop more innovative ideas. This is further supported by a study conducted by Gallupon the performance of gender-diverse teams versus single-gender teams, which found that the difference in backgrounds and perspectives led to better business performance and problem-solving. h22. Capitalize on Demand/h2pThe construction industry is currently experiencing a labor shortage. The industry itself is booming and projected to be one of the fastest-growing industries, with total spending projected to exceed $1.45 trillion in 2023/a. However, most construction companies are unable to meet the rising demand. pAccording to th e Associated General Contractors of America/a, more than 80% of contractors are experiencing difficulties filling hourly craft positions that represent the bulk of the construction workforce.pAnd demand isnt limited to individual contributor roles. Given the industry boom, there are a number of open stable and high-paying roles (any project managers out there?) waiting for the right candidateh23. Leadership Opportunities/h2pAccording to the Bureau of Labor Statistics/a, women compose only 7.7% of the total 1 million managerial positions in construction.br/pBut given the highly collaborative nature of construction work, more women in leadership roles would help drive innovation and enhance productivity.Furthermore, as a woman in construction in a leadership position, youd have the unique opportunity to drive change for the industry and make it a more attractive option for other women.h24. High-Income Potential/h2pSalaries for many skilled positions in construction are on the rise, ma king a construction career a prime choice for women looking for a high-paying job,pThe 2018 Construction Craft Salary Surveyconducted by the National Center for Construction Education and Research revealed that salaries for many skilled craft areas are increasing. Project managers and project supervisors topped the list at $92,523 and $88,355, respectively. The next set of highest-paying jobs include those of kofferverstrker welders ($71,067), instrumentation technicians ($70,080), pipe welders ($69,222), power line workers ($68,262) and industrial electricians ($67,269). Of the 32 categories of workers in the survey, 19 positions earned an average salary of $60,000 or higher.h25. Sense of accomplishment/h2p The construction industry can give employees a unique sense of achievement. Yes, the job is stressful and the work can be demanding, but nothing beats the feeling of being able to build something from the ground up. pHow many professionals in other industries can point at a scho ol, a hospital, or a skyscraper and say I helped build that?pThe construction industry has a long way to go in combating gender bias and supporting women in the workforce, but given the current demand for workers, theres no better time to pick up a sledgehammer (figurative or literal) and smash the gender stereotypes plaguing the construction industry.